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March 17.2025
3 Minutes Read

Exploring Cold Picnic: The Unique Design Journey of Phoebe Sung

Phoebe Sung Cold Picnic design sweaters in backyard scene

Discover the Unconventional Beauty of Cold Picnic’s Phoebe Sung

Phoebe Sung, co-founder of Cold Picnic, describes her unique design style as jolie-laide, a French term that signifies a distinct form of beauty that may not fit traditional standards. Cold Picnic, a celebrated New York-based textile company that she runs with her husband, Peter Buer, is known for its colorful rugs, blankets, and playful motifs, reflecting this unconventional aesthetic. Their products are inspired by a myriad of influences, ranging from films and literature to personal childhood memories.

The Artistic Roots Behind Cold Picnic

Phoebe’s creative journey began in fine arts and fashion design, which has cultivated a penchant for vibrant colors and abstract patterns. After both working in corporate settings, they launched Cold Picnic as an artistic outlet from their daily jobs. As Phoebe explains, “We design everything together, and a lot of our inspiration comes from nature, childhood, and the comforting familiarity of home.” This impulse drives their approach to textile design, allowing them to blend textures and colors in a cohesive manner that tells a story.

Creating Meaningful Spaces

At the core of Cold Picnic’s philosophy is the aim to help individuals express themselves through their home decor. Each piece, from their famous bath mats adorned with whimsical forms to their intricate rugs inspired by imagined landscapes, serves not just as decoration but as a means of emotional connection within a living space. As Phoebe notes, “I hope people can find a way to make it express something about themselves.”

Addressing Current Home Design Trends

In today’s evolving world of home design, where sustainability and personal expression are paramount, Cold Picnic’s commitments resonate strongly. The couple emphasizes ethical manufacturing, working closely with artisans in India to produce quality handcrafted goods. This ensures not only uniqueness but also a responsible sourcing of materials, aligning beautifully with current consumer trends toward sustainability.

A Peek into Phoebe’s Personal Life and Inspirations

When not busy with Cold Picnic, Phoebe enjoys life in the Catskills with her husband and two daughters. They find joy in the small pleasures of life, such as sharing homemade dips when inviting others for dinner and listening to the humorous podcast, How Did This Get Made?, which keeps their creativity flowing. Recently, they’ve also been reminiscing through aesthetic films like The Passenger and Station Eleven, finding new layers of inspiration for their future designs.

An Inside Look at Upcoming Projects

As Cold Picnic gets ready to add more playful designs to their collection—such as exciting bath mats that look like everyday objects—they continue to innovate by expanding into new lines like printed linens and contemporary upholstery. Phoebe hints at creating a cohesive atmosphere connecting rugs, wallpapers, and furniture, which reflects the design trend of holistic home decor.

Through their textiles, the collaboration of Phoebe and Peter not only revitalizes spaces with color and texture but also redefines how we perceive and connect with beauty in the home.

Interior Remodeling & Design

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02.24.2026

Discover Inspiring Ideas to Steal This Charming Belgian-Style Guest Bedroom

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