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March 07.2025
3 Minutes Read

The End of the Fixer-Upper: Why Remodeled Homes Sell for High Premiums

Remodeled home exterior with modern design and landscaping.

The Decline of the Fixer-Upper Market

Once a beacon of hope for first-time buyers seeking affordable entries into homeownership, the allure of the fixer-upper is fading. A recent Zillow analysis reveals a notable trend where buyers are increasingly favoring remodeled homes over properties in need of renovations. In 2024, buyers are willing to pay about 3.7% more than expected for a home that has been remodeled, translating to an additional $13,194 on an average U.S. home. This is the highest premium of all 359 listing keywords analyzed by Zillow, suggesting a transformative shift in buyer priorities.

Why Buyers Prefer Remodeled Homes

The statistics tell a compelling story. Remodeled listings on Zillow are not only garnering attention but are receiving 26% more daily saves and are shared 30% more often compared to similar homes that haven’t been updated. This increased interest indicates a growing buyer seriousness, showing that many are eager to proceed with these listings. Gone are the days when fixer-uppers were marketed based on their potential. Today, it appears that the allure of a beautifully updated space outweighs the perceived value of taking on renovations.

Shifting Buyer Expectations

Notably, the past few years have seen a significant pivot in buyer expectations. A decade ago, words like "fixer," "TLC," or "good bones" often contributed positively to a home's appeal. However, that sentiment has changed, especially in the wake of the pandemic, as buyers opt for homes that are ready to move into. As Amanda Pendleton, Zillow's home trends expert states, potential homeowners grappling with tighter budgets are less inclined to invest time and money into significant renovations. Instead, they prefer the option of spreading the cost of a remodeled home across a 30-year mortgage rather than setting aside cash for immediate repairs.

The Economics Behind Fixer-Uppers

With current market dynamics, fixer-uppers now represent a bargain that is becoming less accessible. Zillow's research found that properties labeled as "fixer-upper" sell for an average of 7.3% less than their remodeled counterparts, marking the largest discount seen in three years. Homes that require work typically sell for approximately 8% less than expected, a figure that amounts to more than $28,000 savings on a typical U.S. home. Nevertheless, with rising renovation costs fueled by inflation, the affordability advantage of fixer-uppers may not offer the financial relief many buyers expect.

A Cultural Shift in Homeownership

The rise of the fixer-upper culture in the mid-2010s coincided with home price recoveries from the Great Recession. Many millennials gravitated toward affordable properties to join the housing market, often inspired by DIY shows showcasing stunning renovations. However, as home prices soared, this demographic's willingness to shoulder additional renovation costs has diminished.

The Future of Home Sales

As home values normalized, Zillow predicted a modest appreciation of 2.9% in 2025, a stark contrast to the rapid rises previously experienced. In fact, about 28% of current Zillow listings now describe homes as “renovated,” likely influenced by a renovation boom initiated by remote working conditions and expanded equity. With eager buyers seeking move-in-ready homes, sellers must adjust their expectations, underscoring that simply undergoing a massive renovation no longer guarantees a rapid return on investment.

Conclusion: A Call for Buyers to Adapt

If you're in the market for a home, it's essential to adapt to these dynamic trends. Consider the advantages of skipping renovations altogether and opting for remodeled homes that promise immediate comfort and less hassle. With the new landscape of home buying shifting towards genuinely remodeled properties, make informed decisions that align with current market realities.

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07.28.2025

Real Marketing Partners Launches Affordable Data Service for Small Biz

New affordable Data as a Service program drives better ROI and smarter targeting for small business marketers on Facebook and Google. SAN DIEGO, CA – July 29, 2025 Real Marketing Partners announces the launch of its Data as a Service program, delivering a breakthrough for small businesses dependent on Facebook and Google marketing. Beginning July 29, 2025, businesses can access premium data targeting and campaign management tools at significantly reduced costs—with a promise of better marketing results and measurable ROI. This launch positions Real Marketing Partners as a leading provider for companies searching for affordable ways to compete in digital marketing and unlock growth in a crowded landscape. In today's fast-changing digital marketplace, small businesses face steep competition amplified by rising advertising costs on major platforms like Facebook and Google. Real Marketing Partners launches its affordable Data as a Service for small businesses to level the playing field, providing enterprises with precision data to reach their most valuable audiences effectively. This new offering eliminates the need for costly, one-size-fits-all campaigns, replacing them with tailored, data-driven marketing strategies proven to deliver results. The Data as a Service program empowers business owners to harness advanced audience segmentation, ongoing SEO optimization, and streamlined ad management without the traditional agency markup. Users retain full control of their campaigns while benefiting from expert support and actionable insights from Real Marketing Partners’ technology stack. Instead of relying on generic targeting, clients now access real-time data streams to adapt advertising in the moment—improving engagement and reducing budget waste. Data as a Service by Real Marketing Partners is uniquely designed with affordability and flexibility in mind, allowing small businesses to test, scale, and pivot their marketing efforts as needed. The program provides transparent reporting, clear performance metrics, and hands-on optimization—features typically reserved for larger brands. Local service businesses now gain unprecedented access to enterprise-grade capabilities that make every marketing dollar count. Initial adopters have reported increased lead quality and campaign efficiency, attributing their success to the precise audience analytics and dedicated Google and Facebook ad management. Real Marketing Partners further supports its clients with integrated SEO consulting and AI-driven lead tracking—helping clients identify and respond to high-value opportunities in real time. The launch underlines the company's commitment to offering real solutions that break the cycle of overpriced, underperforming marketing services for small businesses. As economic pressures and digital advertising costs continue to rise, the Real Marketing Partners launch of affordable Data as a Service for small businesses is timely. It not only offers an economical alternative to conventional marketing—but also supports local entrepreneurs in building lasting growth. The company’s data-driven approach meets a growing market demand for transparency, agility, and true bottom-line results. By integrating campaign performance tracking, CRM automation, and scalable SEO within its Data as a Service program, Real Marketing Partners enables small business owners to recapture trust in their marketing investments. This latest launch signals a broader movement toward performance-focused, risk-free marketing that prioritizes measurable value and sustainable business development. To discover how Real Marketing Partners’ Data as a Service can amplify your marketing ROI, call us today at 888-890-7006 . About Real Marketing Partners Real Marketing Partners delivers fast, measurable marketing results to small local service businesses through performance-driven services such as Google Ads, SEO, AI lead tracking, and CRM automation—without large upfront investments. With a mission to rebuild trust in local marketing, Real Marketing Partners provides transparent, low-risk solutions designed to generate qualified leads and sustainable growth. Learn more at realmarketingpartners.com . Media Contact: Real Marketing Partners Phone: +1 858-808-1385 Website: https://realmarketingpartners.com Real Marketing Partners has introduced an affordable Data as a Service program tailored for small businesses, aiming to enhance marketing ROI and targeting precision on platforms like Facebook and Google. This initiative provides premium data targeting and campaign management tools at reduced costs, enabling small enterprises to compete effectively in the digital marketing arena. In a similar vein, Advanced AI Marketing San Diego Launches Affordable AI-Driven Marketing Packages to Empower Local Businesses ( panhandle.newschannelnebraska.com ). This program offers AI-enhanced services such as Google My Business optimization, social media marketing, and email campaigns, all designed to be budget-friendly and accessible to small businesses. Additionally, First AI Marketing Platform Built Specifically for Small Businesses Launches Public Beta ( secureitworld.com ). This platform acts as a virtual marketing department, creating, scheduling, and optimizing marketing campaigns across various social platforms, significantly reducing the time small business owners spend on marketing tasks. 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03.08.2025

Sellers Ramp Up Price Cuts to Woo Struggling Buyers Amid High Mortgage Rates

Update Real Estate Dynamics: Understanding Today's MarketAs the spring homebuying season approaches, sellers are increasingly cutting prices to attract buyers grappling with high mortgage rates. This shift in the market dynamics is not only reflective of national trends but also highlights regional variations that can significantly impact both buyers and sellers in areas such as San Francisco Bay and the coastal Northeast.Price Cuts Reflect Market RealitiesJanuary 2025 saw nearly 23% of home sellers reduce their list prices—the highest percentage recorded for this period in five years. With mortgage rates hovering around 7.04%, the typical buyer faces financial challenges that compel sellers to make strategic adjustments to their pricing to stimulate interest. Buyers now wield substantial negotiating power, a scenario bolstered by the market heat index which shows this negotiating leverage is more prevalent than ever in January.Regional Market Insights: The Competition LandscapeThe competition among buyers varies widely across the United States. Although sellers are aggressively cutting prices, markets like San Jose and Boston continue to exhibit robust demand where homes are still moving swiftly. Regions like Denver and Austin see slower sales, leading to more significant reductions in asking prices. Zillow's data illustrates this stark contrast, providing a clearer picture of how localized factors influence the real estate market on a national scale.Understanding Seller StrategiesDespite the prevailing high mortgage rates, many sellers in the market are not overly perturbed. Data reflects that new listings from existing homeowners surged by 12% year-over-year, suggesting that sellers are steadily waking up to the reality of shifting market conditions. Many homeowners are motivated by life events, leading to a higher proportion of sellers who are willing to absorb price cuts as a necessary strategy to facilitate their move. This year, 78% of sellers were influenced by personal circumstances, such as job changes or family adjustments, pushing them to sell even as they grapple with market uncertainties.The Buyers' Perspective: Opportunities Amidst ChallengesWhile high mortgage rates cast a shadow over the current buying landscape, buyers might benefit from the relatively high rate of price cuts. It’s an opportune time for buyers to browse the market and seek properties that provide good value. Zillow's findings suggest that buyers looking for a home in desirable areas could still find well-priced options if they act promptly. Homes that are priced competitively—especially those that have been on the market for longer—might get marked down substantially, offering potential deals.Looking Ahead: Future Trends in Real EstateAs experts project further price softening during the upcoming homebuying season, potential buyers may soon find themselves with even better negotiating power if mortgage rates begin to decline. The current landscape suggests that motivated sellers will adapt to market conditions, leading to strategic reductions in prices while still securing an eventual sale. If buyers remain patient and informed, they might uncover deals that didn’t seem possible just months ago.It’s vital for both buyers and sellers to stay updated on these evolving market conditions. Preparing financially and strategizing ahead could lead to favorable outcomes for those willing to adapt. The real estate market is in a state of transition, and recognizing these trends could pave the way for successful transactions in 2025 and beyond.

03.08.2025

Hot Markets and Home Feature Fads: Insights on Pandemic Trends in Home Buying

Update The Evolution of Home Buying in a Post-Pandemic World The pandemic has undeniably transformed the landscape of home buying across the U.S. Over the past five years, home values have surged by an astonishing 45%, with significant regions like Miami witnessing even greater rises. The combination of changing buyer preferences and innovative digital tools has paved the way for a dynamic and, at times, tumultuous housing market. Understanding the Driving Forces Behind Price Growth According to Zillow's recent findings, the upheaval in the housing market was initially precipitated by lower mortgage rates, increased savings during lockdowns, and a heightened demand for space as families adapted to remote lifestyles. As various cities like Austin experienced volatile growths, driven by both massive price hikes and subsequent declines, the market revealed its vulnerability. As real estate professionals noted, the luxury segment has thrived, evidenced by the mushrooming number of million-dollar homes that have almost doubled nationwide. Changing Buyer Preferences: What Do People Want Now? The pandemic has not only increased demand but also altered the features buyers prioritize in homes. While courtyards, flexible spaces, and large home offices became necessities, fads like "cloffices"—a combined closet-office setup—proved fleeting. As we continue through 2025, outdoor living spaces remain sought after, reflecting a collective pivot towards comfort and recreational amenities that can accommodate family activities. The New Era of Home Shopping: Digital Tools and Virtual Tours The shift towards technology has made virtual home tours and online transactions the norm. This evolution is not just a response to physical distancing but a permanent fixture in the way homes are bought and sold. Improved virtual tools have proven valuable, allowing buyers to make informed decisions without extensive in-person visits—a trend that’s likely here to stay. Long-term Trends in Home Buying and Selling Behavior The lasting effects of the pandemic are evident in the behavioral shifts among homebuyers. Many individuals are now willing to pursue homes in less urbanized areas, attracted by lower costs and more spacious environments. As remote work becomes the standard, the traditional allure of metropolitan living dims, allowing suburban and rural locales to shine. Local Markets on the Rise: A Shift in Focus As cities like San Francisco and New York saw declines in population, regions like Florida, Texas, and North Carolina have gained attention. Their appeal lies in not only affordability but also lifestyle attributes that prioritize outdoor living and community-oriented amenities. This realignment illustrates a larger trend in homebuyer behavior, focused more on quality of life than proximity to urban centers. Challenges Ahead for Buyers and Sellers While demand remains strong, today's market is also fraught with challenges. The persistent rise in mortgage rates and limited housing inventory has compounded the difficulties faced by potential buyers. Inflation is another factor complicating affordability, as many first-time buyers find themselves priced out of the market entirely. Sellers are generally hesitant to list their homes, primarily due to fears of moving into a higher interest rate environment, which limits overall listing inventories. Looking to the Future: What Affects Remain? Experts underline that our current landscape isn’t just a blip but rather a new chapter in the housing story. As the U.S. navigates the aftereffects of the pandemic, housing shifts are likely to persist. Remote work could solidify its presence, influencing where people choose to reside, creating opportunities and challenges alike within real estate. Key markets will continue to evolve under these dynamics, enriching our understanding of urban and rural living. Final Thoughts on Embracing Change in Home Buying Whatever the future holds, it's vital to stay informed about the changing trends and patterns in the housing market. Embracing technology, understanding new demands, and being aware of the broader economic environment will empower buyers and sellers alike to navigate this evolving landscape successfully.

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